Concept: Campaign idea for rescue organizations to challenge people to adopt an ugly dog (or cat).
- A lighthearted campaign to find homes for at risk animals.
- A strong social media component could be easily added to this campaign. People showing off their ugly pet on Facebook, Twitter, etc. #uglydog #uglycat
- This campaign would be a great candidate for free press, news appearances, etc.
If you work for a shelter or rescue organization, and like this idea, I’d be glad to consult with you.